Imagine 2020 Speaker: Culture Track 2.0

Are you looking for more information on developing audience- and insight-driven strategies for your cultural organization?

Building on key themes that emerged from the Culture Track study (such as the decrease in memberships and subscriptions, and the relationship between culture and technology), Our next IMAGINE 2020 speaker series will explore critical shifts in audience behavior, investigating how findings relate to the Denver landscape and citing “best practice” examples of engaging audiences in innovative ways. You will leave the workshop armed with an understanding of how to convert audience insights into powerful strategies (from programming to hospitality to technology) and ensure impact on Denver’s changing audiences.

This event is free and open to the public. Please RSVP online.

Schedule
8:00 – 8:30 a.m. – Check in
8:30 – 10 a.m. – Culture Track part 1
break
10:30 – 12 noon — Culture Track part 2

Culture Track In Action:
How to Translate Audience Insights into Innovative Strategies

Join LaPlaca Cohen, the team that fields Culture Track—the largest national tracking study of U.S. cultural consumers—for
 a workshop on developing audience- and insight-driven strategies for cultural organizations.

Building on key themes that emerged from the Culture Track study (such as the decrease in memberships and subscriptions, and the relationship between culture and technology), the program will explore critical shifts in audience behavior, investigating how findings relate to the Denver landscape and citing “best practice” examples of engaging audiences in innovative ways.

Organizations will leave the workshop armed with an understanding of how to convert audience insights into powerful strategies (from programming to hospitality to technology) and ensure impact on Denver’s changing audiences.

About the presenters:
Over 20 years ago, LaPlaca Cohen was founded as a strategy, design, and advertising firm for the cultural and creative community built around one simple idea: impact with integrity. This means applying the most effective and thoughtful communications strategies, techniques, and solutions to the distinct needs of their clients, and doing so in such a way that is responsive to the unique concerns and interests of the audience. Since then, LaPlaca Cohen has been privileged to work with an unrivalled roster of leading museums, performing arts organizations, architecture firms, universities, orchestras, dance companies, botanical gardens, and foundations to ensure the enduring relevance of culture in the 21st century, and the powerful impact on ever-changing and diversifying audiences.